15
May

Swanbuild Open Day

On the first of April, our team embarked on a road trip to Swan Hill to assist our wonderful client Swanbuild run their inaugural Open Day. The purpose of the day was to invite potential customers and the local community to come and view the quality of the Swanbuild homes in person while providing entertainment for the whole family. Activities

Read more

10
May

Make Marketing Work For You

No matter whether your business is new or old, big or small, you cannot ignore the importance of marketing in business success. Implementing an effective and considered marketing strategy can help you expand and your current customer base, increase visibility and strengthen your brand. The Schaefer Group presents: five simple ways to market your business.   1. Get on Google

Read more

13
Jan

5 Trends Set to Change Marketing in 2017

2016 was no doubt an eventful year in the world of marketing, with content reigning king and digital targeting capabilities evolving to powerful new levels. As we kick off 2017 we’re taking a look at the top trends that will shape the way we communicate with and sell to customers in the very near future.   1. Marketing Automation With

Read more

1
Mar

Lesson Learned as Advertising Revenues Soar

Man has a tendency to repeat the mistakes of history, and without delving too deeply into politics, the less educated we are as a nation and as inhabitants of this robust, but fragile planet, the more likely we are to keep making the same mistakes. The last quarter of 2015 saw 33% year-on-year growth as reported by the IAB and

Read more

3
Feb

Fitter than the Competition, Pinnacle Relaunches in Oakleigh

Pinnacle Health Club was a pretty ordinary suburban gym when fitness enthusiast Ben Stallworthy purchased the business in 2008. He had a vision for a gym that was more of a community than a place to sweat, strut and strain and set about changing the way his gym engaged with its members. What he’s built, with his wife Emma, is

Read more

17
Dec

The mouse roars and the rest of the world takes a holiday

Disney could be behind an increase in consumer confidence, or maybe there’s just a happy coincidence waiting for marketers in 2016. Back in 2010, there was a little film called Toy Story 3 that brought in global ticket, merchandise, DVD, games, and licencing revenues of $9.8 billion. That’s the last time consumer confidence was at an all-time high in Australia

Read more

30
Nov

Feeding your on demand marketing needs with an à la carte solution

One question and the XYZ to selecting the right marketing agency With greater accountability comes the practical necessity for marketers to deliver services whenever and however a client needs them, but if you are that client, what are the pitfalls to avoid when you’re looking for a service provider? Enter a search for “marketing on demand” and a staggering 102,000

Read more

30
Nov

Feeding your on demand marketing needs with an à la carte solution

10
Nov

Tiling the brand for growth: how SoilWorx is blitzing the backyard business

Since launching in 1984, the company that now trades as SoilWorx has undergone massive changes that have re-defined the home landscaping category. There’s not only a range of patented coverings and soils in the Mother Earth brand, but SoilWorx is now the only store in Australia where homeowners can purchase off-the-shelf outdoor spaces, much like they would interior design concepts

Read more

20
Oct

Oils ain’t oils: B2B marketing beyond the brochure

The easiest way to explain to a manufacturer of components or parts why he needs to market a brand is a simple question: When your engineer needs a lubricant for one of your machines, does he or she search for lubricant or WD40? Now the point of the example isn’t what brand of lubricant they’re looking for, but that they’re looking for

Read more