5
Feb

Business Development Vs Marketing – What’s the Difference

Business Development. Marketing. Business Development. Marketing.   These words are used interchangeably too often, and you can understand why. Surely everything a business does to achieve more business is “business development”.  Almost. The problem with that mindset is that it can quickly lead to unmet expectations. If you think you need marketing or business development support, you should first understand

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5
Feb

Influencer Marketing Trends in 2018

Now that the January lull has come to a close, it is time to look forward into 2018 and identify the opportunities Influencer Marketing it has to offer.   Firstly, what is an influencer? An influencer is an individual who has above-average impact on a specific niche process. Influencers are normal people, who are often connected to key roles of

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1
Nov

Digital Marketing in 2017 – What We’ve Learnt

With digital marketing growing tremendously year to year, it is clear to everyone that it is not the flash in the pan many predicted, and it is here to stay. Here are four things we’ve learnt so far.   Mobile Marketing Mobile marketing has exploded. In 2011, 35% of the population owned a smartphone, now in 2017 smartphone ownership has

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14
Oct

The Four P’s of Marketing

The term Marketing Mix was first coined by Neil Borden in the late 1940’s to describe a list of important ingredients that constitute marketing programs. This term was later built up by E. Jerome McCarthy in his 1960 textbook Basic Marketing: A Managerial Approach. This textbook outlined the conceptual framework that would be used by Marketers worldwide for the next

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15
May

Swanbuild Open Day

On the first of April, our team embarked on a road trip to Swan Hill to assist our wonderful client Swanbuild run their inaugural Open Day. The purpose of the day was to invite potential customers and the local community to come and view the quality of the Swanbuild homes in person while providing entertainment for the whole family. Activities

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10
May

Make Marketing Work For You

No matter whether your business is new or old, big or small, you cannot ignore the importance of marketing in business success. Implementing an effective and considered marketing strategy can help you expand and your current customer base, increase visibility and strengthen your brand. The Schaefer Group presents: five simple ways to market your business.   1. Get on Google

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13
Jan

5 Trends Set to Change Marketing in 2017

2016 was no doubt an eventful year in the world of marketing, with content reigning king and digital targeting capabilities evolving to powerful new levels. As we kick off 2017 we’re taking a look at the top trends that will shape the way we communicate with and sell to customers in the very near future.   1. Marketing Automation With

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1
Mar

Lesson Learned as Advertising Revenues Soar

Man has a tendency to repeat the mistakes of history, and without delving too deeply into politics, the less educated we are as a nation and as inhabitants of this robust, but fragile planet, the more likely we are to keep making the same mistakes. The last quarter of 2015 saw 33% year-on-year growth as reported by the IAB and

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3
Feb

Fitter than the Competition, Pinnacle Relaunches in Oakleigh

Pinnacle Health Club was a pretty ordinary suburban gym when fitness enthusiast Ben Stallworthy purchased the business in 2008. He had a vision for a gym that was more of a community than a place to sweat, strut and strain and set about changing the way his gym engaged with its members. What he’s built, with his wife Emma, is

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17
Dec

The mouse roars and the rest of the world takes a holiday

Disney could be behind an increase in consumer confidence, or maybe there’s just a happy coincidence waiting for marketers in 2016. Back in 2010, there was a little film called Toy Story 3 that brought in global ticket, merchandise, DVD, games, and licencing revenues of $9.8 billion. That’s the last time consumer confidence was at an all-time high in Australia

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