Digital Marketing in 2017 – What We’ve Learnt

With digital marketing growing tremendously year to year, it is clear to everyone that it is not the flash in the pan many predicted, and it is here to stay. Here are four things we’ve learnt so far.


Mobile Marketing

Mobile marketing has exploded. In 2011, 35% of the population owned a smartphone, now in 2017 smartphone ownership has risen to 77%. That’s a staggering 220% increase in just six years. From Google AMP (Accelerate Mobile Pages) to Facebook Canvas, the growth of the smartphone has coincided with a cornucopia of digital marketing innovations for businesses to take advantage of.


Latent Semantic Indexing Keywords

2010 was a godless wasteland in the world of keywords. Meta tags and Meta descriptions were looking like Marlon Brando in The Godfather, so stuffed of keywords were they. So Google gave them the digital equivalent of a horse head in the bed, and that came in the form of Latent Semantic Indexing. Punishing keywords stuffers and rewarding, well crafted, relevant content laced with appropriate keywords through the page, LSI allows business to get diverse traffic ambien no prescription from various sources.


A Tidal Wave of Information

Now more than ever we find ourselves awash with data. From Facebook to LinkedIn, Google to Bing, every mouse movement, every view, every click is tracked, recorded. This world of information can be mined by businesses to find out exactly what in their online engagement and advertising is working, and why. Properly tracking this data and reporting on it has never been more important.


Interactive Content

Interactive content is content that evolves and grows according to user input. It is not created by one person, or a single agency, and is something that businesses have very little control over. Cheap and easy to set up, interactive content gives business a good degree of social credibility and solidifies brand loyalty. If people repeatedly interacting with the content and contributing to the lifetime of the interactive content, their loyalty towards your brand firms.


At The Schaefer Group we create marketing strategies that make the most of our clients’ potential. To Unzip Your Potential contact The Schaefer Group on 1300 855 410 or

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