Our Niche Specialties
ALTHOUGH WE BELIEVE THE SAME MARKETING PRINCIPLES CAN BE APPLIED TO JUST ABOUT EVERY PRODUCT AND business, over the years we have worked within a wide variety of industries, where we have gained specific marketing skills and knowledge for a number of niche markets:
Medical Marketing and Allied Health
Once upon a time it used to be that the medical professions didn’t need to market themselves, however in the age of increased competition and with the explosion of alternative therapies, patients now have a wide variety of choices. We can provide advice to help you uncover the real reasons prospective customers would choose you, your point of difference, and how to get more patients to your practice.
Business to Business Marketing
With extensive experience as a business-to-business marketing agency for Melbourne based clients in the hardware, manufacturing, automotive and services industries, we know the tactics that will work in connecting you with business clients.
Professional Services Marketing
We understand selling a service can be one of the most difficult things to accomplish, which is why as an objective third party we help you crystallise and communicate your key benefits. Having worked with clients in accounting, financial planning, human resources and legal industries, we allow professionals to dedicate more of their time to their own clients.
Consumer Goods Marketing
Fast moving and constantly shifting, consumer goods must be marketed with a close and careful hand that understands the opportunities and limitations of dealing with retailers and resellers. We have provided long term growth and promotional strategies to clients in the whitegoods, pet food, spas, food products and bathroom ware categories.
That’s what they said
“They took the time to understand our business and people, provided great marketing and branding advice, and presented us with some wonderful concepts. We received fantastic feedback on our rebranding, and continue to use The Schaefer Group for other marketing initiatives.”
“The combination of extensive experience, insightful and pragmatic ideas, detailed execution and effective yet efficient campaign contributions were important to the overall success of the campaign and the brand. I have no doubts in recommending their services to any business”
“I have relied on The Schaefer Group for market ing, branding and IT projects. Jim and his staff are very hands-on and as one small business to another they immediately understand what we need. I recommend them highly.”
“The Schaefer Group has assisted Menzies Inc on a pro-bono arrangement. Their expertise in strategic marketing, branding and media have been invaluable as we change our name from Menzies Inc to Menzies Caring For Kids. I heartily recommend Jim and The Schaefer Group to take your business to the next level of public awareness. His enthusiasm and clear thinking prove he is one of the best.”
“I can thoroughly recommend The Schaefer Group to a business that is looking for an innovative & astute business professional. They provided some excellent ideas and work where a unique approach was required and timelines tight. Jim and his team always delivered on time and to a very high standard.”
“I have been fortunate to have worked with The Schaefer Group and have found them to be very logical and insightful. Their ability to understand issues and find a solution is really exceptional.”
“Clients have achieved fresh, unique and defining brands. I am very pleased to recommend Jim and The Schaefer Group.”